Category Archives: Optimisation
Has your website suddenly and dramatically dropped down the Google listings over the last few months? If the answer is yes it will probably be down to a Pesky Google Penguin or a Pedantic Panda (did you see what I did there?!). No, not online cartoon characters but the names of the new Google Algorithms. Continue Reading
Search engine optimisation (SEO) is the process of improving the visibility of a website or page in natural search results. The higher a page is ranking for a greater number of high traffic key phrases, the more visitors it will receive from a search engine. SEO knowledge is hugely important – just because a company has more money to spend does not guarantee it the top spot!