Category Archives: Optimisation

  • Has your website been affected by Google Penguin?

    Has your website suddenly and dramatically dropped down the Google listings over the last few months? If the answer is yes it will probably be down to a Pesky Google Penguin or a Pedantic Panda (did you see what I did there?!). No, not online cartoon characters but the names of the new Google Algorithms. Continue Reading

  • What is SEO?

    Search engine optimisation (SEO) is the process of improving the visibility of a website or page in natural search results. The higher a page is ranking for a greater number of high traffic key phrases, the more visitors it will receive from a search engine. SEO knowledge is hugely important – just because a company has more money to spend does not guarantee it the top spot!