If you are willing to put in the time and effort, it is easy to maintain optimization of your website for Google and other major search engines. You’ll still need to put in work even once you get the ranking; consistent monitoring, optimizing and tweaking is needed to keep your rank. Below are some SEO maintenance tips to help you achieve that.
Link Building Balance: Your main goal should be to ensure the stability of your ranking by making the best impression possible on Google and the other search engines. “Balanced link building” is the best way to do that. That means that your goal should be to consistently and over a long time add really good quality backlinks to your site. An unsteady link building campaign is a major warning to the powers that be at Google: you can’t get away with just adding hundreds of links in a week and then nothing else for months.
Websites worth their good reputations allow their links to build organically without having to do a lot about it. It is important to prove to the search engines that your website matters and that you can really be trusted. Don’t let the siren song of blackhat SEO get to you because using these techniques can severely affect the ranking of your website–and not in a good way. Do not make use of those software programs that do nothing but spam the search engines. Balanced link building is best because it is effective, valuable and improves the credibility of your website. Rather than attempting to cheat your way to the top of the pile, help yourself by providing ample evidence of your credibility. Track Trends: There are lots of trends old and new in the SEO world and being able to keep up with them is crucial if you want to maintain your rank. It is important to be aware of the changes and trends as they occur so that you can better use them to your advantage. Some SEO marketers won’t keep up to date which definitely gives you the upper hand.
Patience is Important:
There are going to be times when your site falls off of the first page and onto the tenth or even further back. You need to be calm when this happens and understand that this happens sometimes particularly if your site isn’t well established. Keep working on your SEO maintenance efforts because even if your site is pushed down, it will soon be back to the position where it was. Just trust Google to give you the best return on your time investment and continue with your SEO efforts; after a few months you’ll see for yourself how stable your site becomes in terms of ranking. Being patient is definitely a virtue in the world of SEO. The search engines change their algorithm often, and nobody knows what kind of changes they make. The best way to guarantee your success with SEO on the long term is to keep applying new strategies and build more links to your site on a regular basis. Maintaining your position in Google and other search engines is all about getting the various factors right, like the ones we discussed in the above